Los Angeles is set to host the 2028 Summer Olympics, marking the third time the city will welcome the world’s most prestigious sporting event. But this time, LA is not just relying on its iconic venues and sunny weather. It is integrating cutting edge technology across the board to make these games more efficient, sustainable, and user friendly for athletes, spectators, and broadcasters alike.
Broadcasting Goes Fully Digital
Olympic Broadcasting Services is introducing a fully digital, cloud-based production model. Instead of relying on traditional infrastructure, the entire operation will use IP technology to capture, process, and distribute footage. Cameras connected via 5G will send real-time feeds to cloud platforms for editing and global broadcast. The main production hub will be based at the new Hollywood Park Studios near SoFi Stadium, offering broadcasters more flexibility and efficiency than ever before.
Smart Infrastructure at the Core
The city of Los Angeles is using the Olympics as a catalyst for wider smart city development through its SmartLA 2028 strategy. This includes improving traffic systems, digitizing city services, and implementing data-driven tools for event logistics. From real-time transit monitoring to smarter waste management, the city is aiming to ensure that both the games and daily life benefit from these advancements.
Wireless EV Charging Roads
In a national first, a section of Charles E. Young Drive on the UCLA campus is being transformed into an electric vehicle charging road. This technology allows buses and other EVs to charge while driving, using coils embedded in the pavement. It supports the university’s electric bus fleet and helps reduce emissions during the games. The project is backed by a state grant and serves as a model for future urban infrastructure.
Mobility and Logistics with Uber
Uber has been named the official rideshare and delivery partner for the LA28 Olympics. In addition to providing rides across the city, Uber will enable food and goods delivery for athletes and visitors. The company will also assist NBCUniversal with coverage mobility, making transport for crews more reliable and timely. Bikes and scooters will be available through the app, supporting sustainable mobility.
Sustainable Venue Development with Autodesk
Autodesk, the design software company, is helping LA28 optimize its venues. Rather than building new stadiums, the city is repurposing existing facilities. Autodesk’s technology will assist in planning temporary structures, ensuring cost efficiency and environmental responsibility. This decision to avoid major new construction helps minimize the event’s carbon footprint and supports long term urban resilience.
A Model for Future Cities
The tech strategy behind LA28 is not just about putting on a show. It is a case study in how cities can adopt technology to support large scale events without creating long term waste or disruption. From broadcast innovation to smart streets and mobility, these initiatives will leave a lasting impact long after the closing ceremony.
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